Cherished Group began as a dream of two Colombians, Estefany Valencia and Juan Diego Rivera, who embarked on a journey to Australia in search of new opportunities, personal growth, and the adventure of experiencing a new culture. With professional backgrounds in marketing and design, they found themselves stepping into the cleaning industry—a world far from what they had imagined, but one that soon became their passion.

Faced with challenges, including language barriers, Estefany and Juan Diego turned these obstacles into motivation. They decided to create Cherished Group, a business built on the belief that every home deserves not just a clean space, but a personalized experience tailored to its unique needs.